team
align
We are align.
A multidisciplinary creative studio from Munich for soulful companies and strong brands in the analogue and digital world – people, products, places.
We combine strategy, empathy and creativity to identify the essence of authentic brands, make them emotionally visible and tell stories – that touch, move and stay in people’s minds. We recognise the essence, capture what people don’t see themselves and make visible what people should see.
This is us
Tanita
Isabel
This is us
Tanita
Isabel
Clarity
Flow
Empathy
many
Workations
countless
Brand Shootings
thousands
Logo sketches
∞
Team coffees
Tanita Eder
Brand Strategy, Creative Direction & Design
Essence. Emotion. Energy. Three words that are always intertwined – in my life, as well as in all my creative projects. My concept of holistic brand building – and of life itself.
After studying brand and communication design and working in traditional agency roles, it soon became clear to me that I couldn’t fully express what truly drives me in a permanent position: being empathetic, free and creative all at once – and working from human to human. What was seen as a weakness in the ‘tough’ agency world has, in recent years, turned out to be one of my greatest strengths: empathising with other people, understanding them, seeing them – and bringing them to life in their own unique way. My drive is to spark emotions and light up the world – through my daily actions, but also through my creative work. Whether it’s brand strategy, design, psychology or art therapy – I try not only to combine knowledge and trainings, but all topics holistically and creatively.
At align, I am responsible for everything to do with design and communication. I combine aesthetic design with conceptual thinking and strategic brand consulting. For me, design is not about prettifying and artificially staging a façade, but rather a tool for showcasing individuality and creating connections. It is a way of making meaningful and relevant topics visible – from wellbeing brands, sustainable products and special places to non-profit projects.
Isabel Wallace
Photography & Videography
Photography is meditation for me. As soon as I look through the lens, I am completely focused, forget about the outside, observe very intensely and look for individuality, beauty, emotion and authenticity.
With my background as a studied brand and communication designer and former martial artist, I am very interested in body-mind connections, health, wellbeing and sustainability from a creative and brand strategic perspective. The beauty of nature and light inspires me as much as the people I get to work with, their energy, passion and dedication. Traveling to so many different places in the world is the greatest thing for me!
At align, my responsibility is everything that has to do with cameras. Capturing moments and letting them come to life. To make visible what others do not (yet) see. With photos or moving images. And of course the post-production afterwards, to really bring out the essence and to perfectly match the work to Tani’s brand development.
Essence. The Identity.
People are always at the core. Regardless of whether it is about the counterpart, the founders themselves, customers or companies. What is the vision? What is the why? Which values are lived? What is the uniqueness, the very special message, the essence? Who or what is at the core – when everything external is invisible?
Emotion. The Design.
Emotions help to paint the essence as a picture. Emotions connect. Emotions pick us up from each other. Emotions tell stories, awaken memories, anchor feelings. Emotions make visible what lies hidden at the core.
Energy. The external effect.
Energy allows essence and emotions to be experienced. Energy is intangible, yet it is what draws us. Energy makes us feel, be alive, feel belonging. Energy is what happens when we embody essence and emotion. When we allow individuality and step out with our core. The inspiration and magic that comes naturally, fills the space and stays in the mind.
We connect – brands with people and people with brands.
We design – for people, products, places.
We align – essence, emotion and energy.
We create – a direction and a clear image from creative individual parts. We are align(ed).
We use strategy, design and strong images to tell emotional brand stories that touch, move and stay in your head.
Maybe yours soon, too?
We look forward to hearing from you!