align
services
As a multidisciplinary creative studio for soulful companies, we combine strategy, empathy and creativity to recognise the essence of strong brands, make them emotionally visible and tell stories – that touch, move and stay in the mind.
We “align” our competencies in brand strategy, corporate design, photography and videography to create distinctive, emotional brands in the digital world.
Our process
Brand Identity
Brand Design
Brand Visibility
Our process
Brand Identity
Brand Design
Brand Visibility
01
Brand Identity / Essence
At the core is always the essence of the company. What is the vision? What is the why? Which values are lived? What is the unique, the very special message, the guiding idea? Who or what is at the core – when everything external is invisible?
+ Brand analysis
+ Strategic positioning
+ Target group and market
+ Why – How – What
+ Brand story, central idea
+ Brand values, brand codes
02
Brand Design / Emotion
Design has the power to make emotions visible. With the help of different design concepts, we approach a stringent brand image and make the brand identity visually and holistically visible. Emotions help to paint the essence as a picture. Emotions tell stories, awaken memories, anchor feelings. Emotions make visible what lies at the core.
+ Design conception
+ Logo (word/image mark)
+ Typography
+ Colours
+ Imagery
+ Illustration style
+ Design elements
+ Layout behaviour
+ Brand style guides
03
Brand Visibility / Energy
Energy allows essence and emotions to be experienced. Energy is intangible, yet it is what attracts potential customers. Energy makes us feel, identify, belong. Energy is when essence and emotion become tangible. The inspiration and magic that comes naturally, fills the space and stays in the mind – whether in the form of images, videos, a compelling website, inspiring print applications and in the spatial context.