align
services

As a multidisciplinary creative studio for soulful companies, we combine strategy, empathy and creativity to recognise the essence of strong brands, make them emotionally visible and tell stories – that touch, move and stay in the mind.
We “align” our competencies in brand strategy, corporate design, photography and videography to create distinctive, emotional brands in the digital world.
Our process

Brand Identity

Brand Design

Brand Visibility
Our process

Brand Identity

Brand Design

Brand Visibility

01
Brand Identity / Essence
At the core is always the essence of the company. What is the vision? What is the why? Which values are lived? What is the unique, the very special message, the guiding idea? Who or what is at the core – when everything external is invisible?
+ Brand analysis
+ Strategic positioning
+ Target group and market
+ Why – How – What
+ Brand story, central idea
+ Brand values, brand codes

02
Brand Design / Emotion
Design has the power to make emotions visible. With the help of different design concepts, we approach a stringent brand image and make the brand identity visually and holistically visible. Emotions help to paint the essence as a picture. Emotions tell stories, awaken memories, anchor feelings. Emotions make visible what lies at the core.
+ Design conception
+ Logo (word/image mark)
+ Typography
+ Colours
+ Imagery
+ Illustration style
+ Design elements
+ Layout behaviour
+ Brand style guides

03
Brand Visibility / Energy
Energy allows essence and emotions to be experienced. Energy is intangible, yet it is what attracts potential customers. Energy makes us feel, identify, belong. Energy is when essence and emotion become tangible. The inspiration and magic that comes naturally, fills the space and stays in the mind – whether in the form of images, videos, a compelling website, inspiring print applications and in the spatial context.
+ Brand Shooting
+ Trailer, image film, videos
+ Design applications
+ Business stationery
+ Brand consulting and support
+ Social media concept and design
+ Website concept and creation


Feedback

We connect – brands with people and people with brands.
We design – essence, emotion and energy.
We create – a direction and a clear image from creative individual parts. We are align(ed).
We use strategy, design and strong images to tell emotional brand stories that touch, move and stay in your head.
Maybe yours soon, too?
We look forward to hearing from you!
